Has purchased¶
Has Purchased returns a list of orders that meets the threshold that you define – for example, exactly 4, less than 5, more than 2, or between 2 and 10 – and occurred during your chosen date range. For example, return all customers who have purchased 3 (or more) times in the previous 2 years:
After you specify a value and date range you may apply filters to associate customers who have purchased with specific products, brands, channels, and stores. For example, return all customers who have purchased wool or cotton socks from your website.
What are purchase behaviors?
Purchase behaviors are a feature of Amperity that are built on top of standard output for transactions (orders and items). Purchase behaviors require standardized product catalog field names to be present in your standard output for transactions.
Use purchase behaviors in segments to return a list of customers, and then filter that list of customers by any combination of brand, channel, individual items in your product catalog, and store.
Purchase behaviors are available for first order, has not purchased, has purchased, most frequent order, repeat order, and total value of orders.
How has purchased works¶
Has Purchased returns a list of orders that meets the threshold that you define – for example, exactly 4, less than 5, more than 2, or between 2 and 10 – and occurred during your chosen date range. For example, return all customers who have purchased 3 (or more) times in the previous 2 years:
After you specify a value and date range you may apply filters to associate customers who have purchased with specific products, brands, channels, and stores. For example, return all customers who have purchased wool or cotton socks from your website.
How this attribute works¶
Has Purchased represents a common approach people use when they build segments: start with all orders, and then associate that list of orders to the products and brands your customers purchased.
Has Purchased is a compound attribute, which means that it’s built from a combination of attributes that already exist in your data, and then appears as a single attribute that you can choose from the Segment Editor.
With this attribute, you can focus less on SQL and more on finding answers that align to your marketing goals and strategies. Purchase behavior attributes simplify the number of steps that are required to associate a list of customers to your products, stores, channels, and brands.
Tip
For more information about how Has Purchased works, including an explanation of the SQL that runs behind the Segment Editor, review the Has Purchased topic in the Amperity A-Z reference.
Use has purchased in a segment¶
To find all customers who made their first order within a specified date range, start with the Has Purchased attribute located under Transactional Behaviors:
After the attribute appears in your segment, set the purchase count and choose a date range:
After you specify a purchase count and date range you may apply filters to associate these customers to specific products, brands, channels, and stores.
Example: Who has purchased a watch?¶
The following example uses Has Purchased to return a list of customers who have purchased at least one watch within the previous two years:
