Repeat within 365 days?

Customer retention is critical for the long-term growth of your brand. It is not enough to acquire a customer who makes a single purchase. It is essential to find ways to convince your one-time buyers to become long-term, repeat customers.

Use the following attributes as longer-term indicators of one-time buyers transitioning into becoming repeat customers:

• Of first order?

• Of second order?

Of first order?

First order is retained is a flag that indicates if a customer has made a repeat purchase within 365 days of their first order.

You can identify if a customer made a second purchase within 365 days of their second purchase by adding the first order is retained attribute to a segment from the Segment Editor. Click Add condition, and then choose Attributes.

Use the search feature to find “first order”. This filters the list of available attributes. Choose first order is retained to add the attribute to a segment. Select an operator, and then finish defining the conditions for how this attribute should be applied to the segment.

Of second order?

Second order is retained is a flag that indicates if a customer has made a repeat purchase within 365 days of their second order.

You can identify if a customer made a third purchase within 365 days of their second purchase by adding the second order is retained attribute to a segment from the Segment Editor. Click Add condition, and then choose Attributes.

Use the search feature to find “second order”. This filters the list of available attributes. Choose second order is retained to add the attribute to a segment. Select an operator, and then finish defining the conditions for how this attribute should be applied to the segment.

Available operators

The following table lists the operators that are available to these attributes.

Note

These attributes have a Boolean data type. All Boolean data types share the same set of operators. Recommended operators for this attribute are identified with “ More useful” and operators with more limited use cases are identified with “ Less useful”.

Operator	Description
is false	More useful Returns a list of customers who do not made a repeat purchase within the specified time window.
is not NULL	Returns a list of customers who did or did not make a repeat purchase within the specified time window.
is NULL	Returns customer records that do not have information about repeat orders.
is true	More useful Returns a list of customers who have made repeat orders.