Send campaigns to Active Campaign

Active Campaign is an automation platform for ecommerce, business-to-consumer, and business-to-business that helps you use email and SMS marketing to reach, nurture, convert, and grow your customer base.

Note

This destination uses the Active Campaign REST API .

Changes to audience lists are not immediately available in Active Campaign. Allow for up to 24 hours after the point at which Amperity has finished sending audience updates for them to be available.

Build campaign

Use the campaign editor to build campaigns that send data to Active Campaign. Add a segment, define exclusions and sub-audiences, and then configure Amperity to send campaign data to Active Campaign.

To build a campaign

1. From the Campaigns tab, click Create Campaign. This opens the New Campaign page.

2. Give your campaign a name.

3. Choose the segment that represents the audience to use for this campaign.

4. Optional. Choose a segment that contains a list of customers to exclude from this campaign.

5. Configure at least one control group/recipient group set for this campaign. Rename these groups as necessary.

   Tip

   A campaign may have many control group/recipient group sets and each set may have more than one recipient group. Click Add recipient group to add another recipient group. Click Add Sub-audience to add more sets to this campaign, and then use the Audience Builder to define the criteria for each sub-audience.

6. For each control group/recipient group set, configure the percentages for each group, and then select a destination that is configured to send campaigns from Amperity to Active Campaign.

7. Click Edit attributes to review the attributes that Amperity will send to Active Campaign.

   Active Campaign requires only email addresses. There are no optional fields.

   Amperity pre-selects the list of attributes that may be sent to Active Campaign. When you open the Edit attributes page for Active Campaign, it will be similar to:

   

   Note

   The Merged_Customers table is the default table from which data is sent to Active Campaign, even though your segments were built against the Customer_360 table. This is by design. The Merged_Customers table is the underlying table for customer profile data and is the source for customer profile data that exists in the Customer_360 table.

8. Specify if this campaign is a one-time or recurring campaign, define the delivery schedule, and then define the campaign launch date. (Amperity uses the campaign launch date internally to improve results tracking for campaigns.)

9. Click Schedule.

   Note

   Amperity will begin processing the segments that define audiences, exclusions, and sub-audiences, and will then send the results to configured destinations. Please allow for enough time for Amperity to complete this process before kicking off a campaign in your downstream systems.