Send campaigns to Attentive Mobile

You can use segments and campaigns to manage audience segments in Attentive Mobile. Each audience in Attentive Mobile has two components: subscribers and segments.

An audience segment is the list of customers to which you will send SMS messages and/or emails. Amperity is your source of truth for your customers who will belong to audience segments in Attentive Mobile. Send this list to Attentive Mobile from Amperity.

A subscriber is a customer for which you have an opt-in/out status. You can only send SMS messages and/or emails to customers who have opted-in. Attentive Mobile is your source of truth for your audience’s opt-in/out and subscriber status.

An Attentive Mobile destination works like this:

1. Use a segment to build a list of customers that will be sent SMS messages or emails.

2. Configure Amperity to use a campaign to send audience segments to Attentive Mobile.

   Important

   Attentive Mobile supports using email address and phone numbers to identify subscribers. However, a list sent to Attentive Mobile from Amperity cannot contain a mixture of the two, only one or the other. Verify which attribute you are using within Attentive Mobile to identify subscribers, and then ensure that only the matching attribute is selected.

3. Send a test audience from Amperity, and then from within Attentive Mobile verify that the Segments page has the list of customers that you sent from Amperity.

   Caution

   Attentive Mobile is your source of truth for opt-in/out and/or subscriber status.

   Work directly with the Attentive Mobile white glove team (whiteglove@attentivemobile.com) and/or with your Amperity representative to provide opt-in/out and/or subscriber status data to Attentive Mobile.

   Note

   Changes to audience segments are not immediately available in Attentive Mobile. Allow for up to 24 hours after the point at which Amperity has finished sending audience updates for them to be available.

4. Run campaigns directly from Attentive Mobile by sending personalized text messages to customers who have opted-in to receiving offers, promotions, and communication.

About campaign and group names

The campaign name and recipient group names are used to determine the segment name in Attentive Mobile. Be sure to use descriptive names for campaigns and recipient groups and be careful to not use the default recipient group names when sending campaigns to Attentive Mobile. This will ensure that downstream users in Attentive Mobile will be able to understand what each segment is for and won’t have to view default naming patterns like “CampaignName_Recipient1”, “CampaignName_Recipient2”, etc.

Build campaign

Use the campaign editor to build campaigns that send data to Attentive Mobile. Add a segment, define exclusions and sub-audiences, and then configure Amperity to send campaign data to Attentive Mobile.

To build a campaign

1. From the Campaigns tab, click Create Campaign. This opens the New Campaign page.

2. Give your campaign a name.

3. Choose the segment that represents the audience to use for this campaign.

4. Optional. Choose a segment that contains a list of customers to exclude from this campaign.

5. Configure at least one control group/recipient group set for this campaign. Rename these groups as necessary.

   Tip

   A campaign may have many control group/recipient group sets and each set may have more than one recipient group. Click Add recipient group to add another recipient group. Click Add Sub-audience to add more sets to this campaign, and then use the Audience Builder to define the criteria for each sub-audience.

6. For each control group/recipient group set, configure the percentages for each group, and then select a destination that is configured to send campaigns from Amperity to Attentive Mobile.

7. Click Edit attributes to review the attributes that Amperity will send to Attentive Mobile.

   Attentive Mobile requires email addresses or phone numbers. You must choose one (and not the other). There are no optional fields.

   Amperity pre-selects the list of attributes that may be sent to Attentive Mobile. When you open the Edit attributes page for Attentive Mobile, it will be similar to:

   

   Note

   The Merged_Customers table is the default table from which data is sent to Attentive Mobile, even though your segments were built against the Customer_360 table. This is by design. The Merged_Customers table is the underlying table for customer profile data and is the source for customer profile data that exists in the Customer_360 table.

8. Specify if this campaign is a one-time or recurring campaign, define the delivery schedule, and then define the campaign launch date. (Amperity uses the campaign launch date internally to improve results tracking for campaigns.)

9. Click Schedule.

   Note

   Amperity will begin processing the segments that define audiences, exclusions, and sub-audiences, and will then send the results to configured destinations. Please allow for enough time for Amperity to complete this process before kicking off a campaign in your downstream systems.