Send campaigns to Microsoft Ads

Microsoft Advertising is a pay-per-click advertising platform that displays ads based on keywords in a user’s search query.

Use Microsoft Ads to push customer data to the Microsoft Advertising partner syndication network, which enables multi-channel advertising to global audiencess across display, mobile, video, and native channels. This network includes:

  • Bing (and sites owned and operated by Bing, such as Bing Maps,, and

  • Microsoft Audience Network

  • Microsoft News

  • Microsoft Edge


  • Microsoft Start

  • Access to external partners, such as (and sites owned and operated by Yahoo), DuckDuckGo, (and sites owned and operated by AOL), Xandr, and Nine.


This destination uses the Bing Ads API .

Changes to audiences are not immediately available in Microsoft Ads. Allow for up to 24 hours after the point at which Amperity has finished sending audience updates for them to be available.


Amperity requires access to Microsoft Ads. This access may expire or be removed periodically, depending on how OAuth is managed at Microsoft Ads. If Amperity is unable to send data to Microsoft Ads ask your DataGrid Operator to reauthorize access to Microsoft Ads.


Ask your DataGrid Operator or your Amperity representative to configure Microsoft Ads as a channel to which you can send campaigns.

Build campaign

Use the campaign editor to build campaigns that send data to Microsoft Ads. Add a segment, define exclusions and sub-audiences, and then configure Amperity to send campaign data to Microsoft Ads.

To build a campaign

  1. From the Campaigns tab, click Create Campaign. This opens the New Campaign page.

  2. Give your campaign a name.

  3. Choose the segment that represents the audience to use for this campaign.

  4. Optional. Choose a segment that contains a list of customers to exclude from this campaign.

  5. Configure at least one control group/recipient group set for this campaign. Rename these groups as necessary.


    A campaign may have many control group/recipient group sets and each set may have more than one recipient group. Click Add recipient group to add another recipient group. Click Add Sub-audience to add more sets to this campaign, and then use the Audience Builder to define the criteria for each sub-audience.

  6. For each control group/recipient group set, configure the percentages for each group, and then select a destination that is configured to send campaigns from Amperity to Microsoft Ads.

  7. Click Edit attributes to review the attributes that Amperity will send to Microsoft Ads.

    Microsoft Ads requires only email addresses. There are no optional fields.

    Amperity pre-selects the list of attributes that may be sent to Microsoft Ads. When you open the Edit attributes page for Microsoft Ads, it will be similar to:

    Campaigns that send only email addresses.


    The Merged_Customers table is the default table from which data is sent to Microsoft Ads, even though your segments were built against the Customer_360 table. This is by design. The Merged_Customers table is the underlying table for customer profile data and is the source for customer profile data that exists in the Customer_360 table.

  8. Specify if this campaign is a one-time or recurring campaign, define the delivery schedule, and then define the campaign launch date. (Amperity uses the campaign launch date internally to improve results tracking for campaigns.)

  9. Click Schedule.


    Amperity will begin processing the segments that define audiences, exclusions, and sub-audiences, and will then send the results to configured destinations. Please allow for enough time for Amperity to complete this process before kicking off a campaign in your downstream systems.