Send audiences to Snapchat

Snapchat is a social media platform that allows users to access pictures and messages for a short time. Snapchat provides a self-serve platform from which brands can manage ads and advertising campaigns.

This topic describes the steps that are required to configure campaigns to send email addresses, phone numbers, and mobile advertiser IDs to Snapchat.


Amperity requires access to Snapchat. This access may expire or be removed periodically, depending on how OAuth is managed at Snapchat. If Amperity is unable to send data to Snapchat ask your DataGrid Operator to reauthorize access to Snapchat.

Notes about sending data to Snapchat

  1. Snapchat allows the following fields: email, mobile_id, and phone.

  2. You may send only one of only one email, mobile_id, or phone.

  3. Amperity ensure that fields are mapped correctly to the schema types required by Snapchat.

  4. Amperity applies SHA-256 hashing automatically.

  5. Audience targeting in Snapchat requires at least 1000 unique customers. Be sure your segment returns at least 1000 customers.


Ask your DataGrid Operator or your Amperity representative for help configuring Snapchat as a destination to which you can send campaigns for customer activation.

Build a segment

Use the Segment Editor to build any audience using a series of drop-downs and picklists.

As you define the attribute profile for an audience be sure to refresh segment insights to see how many customers match your audience and to see how much value they bring to your business.

When the segment is ready, activate it, and then use it use it in a campaign to send to your preferred destinations for customer activation.

Which attributes should you use?

You can use any attribute that is in your customer 360 database to define your audience.

When the list of customers who belong to this audience is sent to Snapchat as part of a campaign you will be required to choose specific attributes to send.

Snapchat supports the following attributes: email addresses, phone numbers, and mobile advertiser IDs.

Build a campaign

Use the campaign editor to build campaigns that send data to Snapchat. Add a segment, define exclusions and sub-audiences, and then configure Amperity to send campaign data to Snapchat.


You must manually select the mobile_id field and the table in which it is located from the Edit Attributes pane. This field is not typically located in the Merged_Customers table.

To build a campaign

Step 1.

The campaign builder is available from the Campaigns page. The Create Campaign button in the top right corner of the page opens the campaign builder.

After the campaign builder opens, give your campaign a name.

Open the campaign builder and give your campaign a name.


The campaign name will always appear in the filename that is sent to any destination.

Use good naming patterns for the campaigns you will send to Snapchat. Good naming patterns help ensure that you can easily find your campaigns within Amperity and that the campaign is discoverable in Snapchat by users who may not be the same users who built the campaign in Amperity.

Avoid duplication between campaign and recipient group names.

Avoid using Snapchat in the name unless the campaign is sent only to Snapchat.

Use a naming pattern that ensures the campaign name works across every recipient group that is configured within any sub-audience.

If brand names and/or region names apply to all sub-audiences in the campaign, consider using them within the campaign name.

Step 2.

All campaigns start with an audience. Choose a segment from the Include drop-down list. The customers in that list will become the audience for this campaign.

Choose the audience to use with your campaign.


When a campaign starts with an audience that is defined by a single segment, you can use the segment insights for that segment as a way to measure the performance of that audience over time.

Step 3.

Sometimes campaigns need to exclude certain members of your audience. For example, a churn prevention campaign is often configured to exclude customers who have opted-out of SMS messaging and/or who have unsubscribed from an email list.

When you need to exclude audience members, choose one (or more) segments from the Exclude drop-down list. The customers in an exclusion list will be removed from the audience for this campaign.

Exclude some customers from this campaign.
Step 4.

Some campaigns have just one audience, while others have many and require sub-audiences.

Sub-audiences can be many things. How you choose to configure them depends on your audience, marketing strategy and goals, and the type of campaign you will run in Snapchat.

Click Add recipient group to add another recipient group to a sub-audience. The total percentages for all recipient groups (and the control group, if present) must be 100%.

Click Add Sub-audience to add more sub-audiences to this campaign, and then use the Audience Builder to define the criteria for that sub-audience.

Step 4.

Assign Snapchat as a destination for at least one recipient group, and then edit the attributes for the sub-audience to ensure Amperity is sending the right data to Snapchat.

Step 4.

Click Edit attributes to review the attributes that Amperity will send to Snapchat.

Snapchat requires email addresses and phone numbers. You may also associate fields to mobile advertising IDs.

Amperity pre-selects the list of attributes that may be sent to Snapchat. The Edit attributes page for Snapchat is similar to:

Edit the attributes for Snapchat Ads.


The Merged_Customers table is the default table from which data is sent to Snapchat, even though segments are often built against the Customer360 table. This is by design. The Merged_Customers table is the underlying table for customer profile data and is the source for all customer profile data that exists within the Customer360 table.

Step 7.

A campaign can be configured to be sent once or on a recurring basis. A campaign can also be scheduled (i.e. “to be sent at the time you choose in the future”) or to be sent as soon as possible.

Give your campaign a name.
Step 8.

Enter the date on which you plan to launch your campaign in Snapchat. This date helps Amperity improve results tracking and campaign results measurement.

Configure the schedule and timing for your campaign.
Step 9.

When your campaign is ready, click the Schedule button in the top right corner of the Campaigns page.


Amperity will begin processing the segments that define audiences, exclusions, and sub-audiences, and will then send the results to Snapchat.

Please allow for enough time for Amperity to complete this process before starting a campaign in Snapchat.