Send audiences to Snapchat¶
Snapchat is a social media platform that allows users to access pictures and messages for a short time. Snapchat provides a self-serve platform from which brands can manage ads and advertising campaigns.
This topic describes the steps that are required to configure campaigns to send email addresses, phone numbers, and mobile advertiser IDs to Snapchat.
Important
Amperity requires access to Snapchat. This access may expire or be removed periodically, depending on how OAuth is managed at Snapchat. If Amperity is unable to send data to Snapchat ask your DataGrid Operator to reauthorize access to Snapchat.
Notes about sending data to Snapchat
Snapchat allows the following fields: email, mobile_id, and phone.
You may send only one of only one email, mobile_id, or phone.
Amperity ensure that fields are mapped correctly to the schema types required by Snapchat.
Amperity applies SHA-256 hashing automatically.
Audience targeting in Snapchat requires at least 1000 unique customers. Be sure your segment returns at least 1000 customers.
Note
Ask your DataGrid Operator or your Amperity representative for help configuring Snapchat as a destination to which you can send campaigns for customer activation.
Build a segment¶
Use the Segment Editor to build any audience using a series of drop-downs and picklists.
As you define the attribute profile for an audience be sure to refresh segment insights to see how many customers match your audience and to see how much value they bring to your business.
When the segment is ready, activate it, and then use it use it in a campaign to send to your preferred destinations for customer activation.
Which attributes should you use?
You can use any attribute that is in your customer 360 database to define your audience.
When the list of customers who belong to this audience is sent to Snapchat as part of a campaign you will be required to choose specific attributes to send.
Snapchat supports the following attributes: email addresses, phone numbers, and mobile advertiser IDs.
Add to a campaign¶
Use the campaign editor to configure Amperity to send data to Snapchat. Add a segment, define exclusions and sub-audiences, and then define the audiences that will be sent to Snapchat.
Caution
You must manually select the mobile_id field and the table in which it is located from the Edit Attributes pane. This field is not typically located in the Merged Customers table.
To add Snapchat to a campaign
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Open the Campaign Editor. This is available from the Campaigns page. Click the Create campaign button in the top right corner of the page. |
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Assign Snapchat as a destination for at least one treatment group. 
Note You may need to edit the attributes for the sub-audience to ensure Amperity is sending the right data to Snapchat. |
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Click Edit attributes to review the attributes that Amperity will send to Snapchat. Snapchat requires email addresses and phone numbers. You may also associate fields to mobile advertising IDs. Amperity pre-selects the list of attributes that may be sent to Snapchat. The Edit attributes page for Snapchat is similar to: 
Note The Merged Customers table is the default table from which data is sent to Snapchat, even though segments are often built against the Customer 360 table. This is by design. The Merged Customers table is the underlying table for customer profile data and is the source for all customer profile data that exists within the Customer 360 table. |
Configure default attributes¶
Each unique destination that is configured to send data to Snapchat may be configured to have a set of default attributes that will sent to Snapchat every time this destination is associated with a treatment group in an active campaign.
Default attributes may be configured for a destination by clicking the Default attributes link next to the Create campaign button on the Campaigns page.
The source table is set to Merged Customers for most attributes. Your brand may configure each attribute to be pulled from the source table that best represents how your brand wants to use the attribute in Snapchat.
Snapchat has the following requirements for attributes.
Source attribute |
Destination attribute |
|---|---|
phone |
phone |