Send campaigns to Snapchat

Snapchat is a social media platform that allows users to access pictures and messages for a short time. Snapchat provides a self-serve platform from which brands can manage ads and advertising campaigns.


Amperity requires access to Snapchat. This access may expire or be removed periodically, depending on how OAuth is managed at Snapchat. If Amperity is unable to send data to Snapchat ask your DataGrid Operator to reauthorize access to Snapchat.

Notes about sending data to Snapchat

  1. Snapchat allows the following fields: email, mobile_id, and phone.

  2. You may send only one of only one email, mobile_id, or phone.

  3. Amperity ensure that fields are mapped correctly to the schema types required by Snapchat.

  4. Amperity applies SHA-256 hashing automatically.

  5. Audience targeting in Snapchat requires at least 1000 unique customers. Be sure your segment returns at least 1000 customers.

Build campaign

Use the campaign editor to build campaigns that send data to Snapchat. Add a segment, define exclusions and sub-audiences, and then configure Amperity to send campaign data to Snapchat.


You must manually select the mobile_id field and the table in which it is located from the Edit Attributes pane. This field is not typically located in the Merged_Customers table.

To build a campaign

  1. From the Campaigns tab, click Create Campaign. This opens the New Campaign page.

  2. Give your campaign a name.

  3. Choose the segment that represents the audience to use for this campaign.

  4. Optional. Choose a segment that contains a list of customers to exclude from this campaign.

  5. Configure at least one control group/recipient group set for this campaign. Rename these groups as necessary.


    A campaign may have many control group/recipient group sets and each set may have more than one recipient group. Click Add recipient group to add another recipient group. Click Add Sub-audience to add more sets to this campaign, and then use the Audience Builder to define the criteria for each sub-audience.

  6. For each control group/recipient group set, configure the percentages for each group, and then select a destination that is configured to send campaigns from Amperity to Snapchat.

  7. Click Edit attributes to review the attributes that Amperity will send to Snapchat.

    Snapchat requires email addresses and phone numbers. You may also associate fields to mobile advertising IDs.

    Amperity pre-selects the list of attributes that may be sent to Snapchat. When you open the Edit attributes page for Snapchat, it will be similar to:

    Attributes for campaigns that send data to Snapchat Ads.


    The Merged_Customers table is the default table from which data is sent to Snapchat, even though your segments were built against the Customer_360 table. This is by design. The Merged_Customers table is the underlying table for customer profile data and is the source for customer profile data that exists in the Customer_360 table.

  8. Specify if this campaign is a one-time or recurring campaign, define the delivery schedule, and then define the campaign launch date. (Amperity uses the campaign launch date internally to improve results tracking for campaigns.)

  9. Click Schedule.


    Amperity will begin processing the segments that define audiences, exclusions, and sub-audiences, and will then send the results to configured destinations. Please allow for enough time for Amperity to complete this process before kicking off a campaign in your downstream systems.