Physical addresses

A customer’s physical address includes the following:

• The address that is associated with the location of an individual customer record. For example: 123 Main Street.

• The city that is associated with the location of an individual customer record.

• The state or province that is associated with the location of an individual customer record.

• The zip code or postal code that is associated with the location of an individual customer record.

Note

When a customer has a complete physical address in their profile, they are considered to have a “contactable address”.

You can access address attributes directly from the Segment Editor. To add these attributes to your segment, click Add criteria, select the Customer 360 table, select a combination of Address, Address2, City, State, and Postal attributes, apply a condition, and then specify a value.

Available conditions

The following table lists the conditions that are available to physical address attributes.

Note

All physical address attributes have a String data type. All String data types share the same set of conditions. Recommended conditions for this attribute are identified with “  More useful” and conditions with more limited use cases are identified with “  Less useful”.

Condition	Description
contains	Returns customer records with values that match a string of characters.
does not contain	Returns customer records with values that do not match a string of characters.
ends with	Returns customer records with values that end with the specified characters.
is empty	Returns customer records that do not have a value in this field.
is exactly	Returns all customer records with values that match the specified characters.
is not empty	Returns customer records that have a value in this field.
is not exactly	Returns customer records that do not match the specified characters.
starts with	Returns customer records that start with the specified characters.