Physical addresses

A customer’s physical address includes the following:

  • The address that is associated with the location of an individual customer record. For example: 123 Main Street.

  • The city that is associated with the location of an individual customer record.

  • The state or province that is associated with the location of an individual customer record.

  • The zip code or postal code that is associated with the location of an individual customer record.

Note

When a customer has a complete physical address in their profile, they are considered to have a “contactable address”.

You can access address attributes directly from the Segment Editor. To add these attributes to your segment, click Add criteria, select the Customer 360 table, select a combination of Address, Address2, City, State, and Postal attributes, apply a condition, and then specify a value.

Choose the address attribute from the Segment Editor.

Available conditions

The following table lists the conditions that are available to physical address attributes.

Note

All physical address attributes have a String data type. All String data types share the same set of conditions. Recommended conditions for physical address attributes are identified with “  Recommended” and conditions with more limited use cases are identified with “  Not recommended”.

Condition

Description

is

is returns an audience that is associated with the address, city, state, or postal attribute.

is blank

is blank returns an audience that does not have a value associated with the address, city, state, or postal attribute.

is in list

is in list returns an audience that matches address, city, state, or postal attribute value (or values) in the list.

is like

is like returns an audience that is similar to a partial name of an address, city, state, or postal attribute.

is not

is not returns an audience that is not associated with the address, city, state, or postal attribute.

is not blank

is not blank returns an audience that is associated with a specific address, city, state, or postal attribute.

is not in list

is not in list returns an audience that is not associated with any attribute in the list.

is not like

is not like returns an audience that is not similar to a partial name of an address, city, state, or postal attribute.

is not NULL

is not NULL returns customer records that have a value.

is NULL

is NULL returns customer records that do not have a value.