Send offline events to Criteo

Criteo is a commerce media platform that helps marketers and media owners manage and scale campaigns. Send audiences to Criteo, and then advertise to customers across paid media, including connected TV (CTV), banner ads, and video ads.

You can send transactions data (offline events) to Criteo as a CSV or TSV file using SFTP.

Review the requirements for using SFTP to send transactions data to Criteo, and then configure Amperity to connect to Criteo using the SFTP destination.

Build a query

After the SFTP destination is configured, use a query to map a customer’s email address and transactions data to the fields that can be sent to Criteo. For example:

SELECT
  uit.amperity_id AS user_crmid
  ,mc.email AS user_email
  ,uit.order_id AS event_id
  ,uit.item_quantity AS event_item_quantity
  ,uit.product_id AS event_item_id
  ,uit.currency AS event_currency
  ,uit.item_revenue AS event_item_price
  ,uit.order_datetime AS event_timestamp
  ,uit.store_id AS store_id
  --,uit.purchase_brand AS event_item_brand --optional
  --,uit.product_category AS event_item_category --optional
FROM Merged_Customers mc
INNER JOIN Unified_Itemized_Transactions uit
ON mc.amperity_id = uit.amperity_id
WHERE mc.email IS NOT NULL
AND uit.is_return = false
AND uit.is_cancellation = false

Use an orchestration to send transactions to Criteo using the SFTP destination.