Multichannel purchases?

Multi-purchase channel is a flag that indicates if a customer has purchased from more than one channel.

You can add the multi purchase channel attribute to a segment from the Segment Editor. Click Add condition, and then choose Attributes.

Enter “multi purchase channel” into the search feature to filter the list of available attributes. Choose multi-purchase channel to add the attribute to a segment. Select an operator, and then finish defining the conditions for how this attribute should be applied to the segment.

Available operators

The following table lists the operators that are available to this attribute.

Note

This attribute has a Boolean data type. All Boolean data types share the same set of operators. Recommended operators for this attribute are identified with “ More useful” and operators with more limited use cases are identified with “ Less useful”.

Operator	Description
is false	More useful Returns a list of customers who do not have multichannel purchases.
is not NULL	Returns a list of customers who returned an order or who did not return an order.
is NULL	Returns customer records that do not have information about returned orders.
is true	More useful Returns a list of customers who have multichannel purchases.

Examples

The following topics contain examples of using multi-purchase channel:

• High-value multichannel customers