Purchased brands

The brand for which a transaction was made.

Use in segments

You can access the names of brands that were purchased by your customers directly from the Segment Editor. To add these attributes to your segments, click Add criteria, select the Unified Transactions table (for Purchase Brand) or the Transaction Attributes Extended table (for First Order Purchase Brand, Second Order Purchase Brand, or Latest Order Purchase Brand), apply a condition, and then specify a value.

Available conditions

The following table lists the conditions that are available to this attribute.

Note

This attribute has a String data type. All String data types share the same set of conditions. Recommended conditions for this attribute are identified with “  More useful” and conditions with more limited use cases are identified with “  Less useful”.

Condition	Description
contains	More useful Returns customer records with values that match a string of characters.
does not contain	Returns customer records with values that do not match a string of characters.
ends with	Returns customer records with values that end with the specified characters.
is empty	Returns customer records that do not have a value in this field.
is exactly	More useful Returns all customer records with values that match the specified characters.
is not empty	Returns customer records that have a value in this field.
is not exactly	Returns customer records that do not match the specified characters.
starts with	More useful Returns customer records that start with the specified characters.