Purchased brands¶
The brand for which a transaction was made.
Use in segments¶
You can access the names of brands that were purchased by your customers directly from the Segment Editor. To add these attributes to your segments, click Add criteria, select the Unified Transactions table (for Purchase Brand) or the Transaction Attributes Extended table (for First Order Purchase Brand, Second Order Purchase Brand, or Latest Order Purchase Brand), apply a condition, and then specify a value.

Available conditions¶
The following table lists the conditions that are available to this attribute.
Note
This attribute has a String data type. All String data types share the same set of conditions. Recommended conditions for this attribute are identified with “ Recommended” and conditions with more limited use cases are identified with “ Not recommended”.
Condition |
Description |
---|---|
is |
Recommended is returns customer records with brand values that match the specified brand name. |
is blank |
is blank returns customer records with brand values that are blank. |
is in list |
Recommended is in list returns customer records with brand values that match names of brands that are specified in a list. |
is like |
Recommended is like returns customer records with brand values that have a string of characters that matches a string of characters within a brand name. |
is not |
Not recommended is not returns customer records with brand values that do not match any brand names. |
is not blank |
Not recommended is not blank returns customer records with brand values that are not blank. |
is not in list |
Not recommended is not in list returns customer records with brand values that do not match names of brands that are specified in a list. |
is not like |
Not recommended is not like returns customer records with brand values that do not have a string of characters that matches a string of characters within a brand name. |
is not NULL |
Not recommended is not NULL returns customer records that have a brand values. |
is NULL |
is NULL returns customer records that do not have a brand values. |