Purchased brands

The brand for which a transaction was made.

Use in segments

You can access the names of brands that were purchased by your customers directly from the Segment Editor. To add these attributes to your segments, click Add criteria, select the Unified Transactions table (for Purchase Brand) or the Transaction Attributes Extended table (for First Order Purchase Brand, Second Order Purchase Brand, or Latest Order Purchase Brand), apply a condition, and then specify a value.

Available conditions

The following table lists the conditions that are available to this attribute.

Note

This attribute has a String data type. All String data types share the same set of conditions. Recommended conditions for this attribute are identified with “  Recommended” and conditions with more limited use cases are identified with “  Not recommended”.

Condition	Description
is	Recommended is returns customer records with brand values that match the specified brand name.
is blank	is blank returns customer records with brand values that are blank.
is in list	Recommended is in list returns customer records with brand values that match names of brands that are specified in a list.
is like	Recommended is like returns customer records with brand values that have a string of characters that matches a string of characters within a brand name.
is not	Not recommended is not returns customer records with brand values that do not match any brand names.
is not blank	Not recommended is not blank returns customer records with brand values that are not blank.
is not in list	Not recommended is not in list returns customer records with brand values that do not match names of brands that are specified in a list.
is not like	Not recommended is not like returns customer records with brand values that do not have a string of characters that matches a string of characters within a brand name.
is not NULL	Not recommended is not NULL returns customer records that have a brand values.
is NULL	is NULL returns customer records that do not have a brand values.