Revenue

Revenue represents the amount of revenue associated with an order, after discounts are applied:

  • The total revenue for all units of an item, after discounts are applied. When an item has been returned or the order has been canceled, the total revenue for all items that were returned and/or canceled.

  • The total amount of revenue for all items in a transaction after discounts are applied, ignoring returns and/or cancellations.

  • The total revenue for a single unit of an item. When an item has been returned or the order has been canceled, the total revenue for a single unit of an item that was returned and/or canceled.

You can access revenue attributes directly from the Segment Editor. To add these attributes to your segments, click Add criteria, select the Unified Itemized Transactions table (for Item Revenue and Unit Revenue) or the Unified Transactions table (for Order Revenue), apply a condition, and then specify a value.

Available conditions

The following table lists the conditions that are available to these attributes.

Note

These attributes have a Decimal data type. All Decimal data types share the same set of conditions. Recommended conditions for this attribute are identified with “  More useful” and conditions with more limited use cases are identified with “  Less useful”.

Condition

Description

is

  Less useful

Returns a specific amount of revenue, such as “17.99”, “29.99”, or “79.99”.

Tip

Use the following conditions to return a range of revenue amounts instead of a specific revenue amount: is between, is greater than, is greater than or equal to, is less than, and is less than or equal to.

is between

  More useful

Returns a range of revenue amounts that are between the specified revenue amounts.

is greater than

  More useful

Returns revenue amounts that are greater than the specified revenue amount.

is greater than or equal to

  More useful

Returns revenue amounts that are greater than or equal to the specified revenue amount.

is in list

  Less useful

Avoid using the is in list condition; individual revenue amounts are not typically made available in a list.

is less than

  More useful

Returns revenue amounts that are less than the specified revenue amount.

is less than or equal to

  More useful

Returns revenue amounts that are less than or equal to the specified revenue amount.

is not

  Less useful

Avoid using the is not condition.

For example, if you specified “11.99” then any revenue amounts less than or equal to “11.98” and any revenue amounts greater than or equal to “12.00” would be returned.

is not between

  Less useful

Discovers outlier revenue.

For example, if most of your revenue amounts are between “11.99” and “82.99”, use “11.99” and “82.99” to return revenue amounts that were less than and greater than those values.

is not in list

  Less useful

Avoid using the is not in list condition when individual revenue amounts are not made available as a list.

is not NULL

Returns customer records that have a value, such as “14.99”, “59.99”, and “127.22”, but also ” ” (a space) and “0” (zero). If the record has any value it will be returned.

is NULL

Returns customer records that do not have a value.