Purchased brand intervals

Purchased brand intervals count the number of distinct brands a customer interacted with during the specified time period. Purchased brands are available at the following intervals:

• L30D Purchase Brands (30 days)

• L3M Purchase Brands (3 months)

• L6M Purchase Brands (6 months)

• L12M Purchase Brands (12 months)

• LY12M Purchase Brands (12-to-24 months)

• Lifetime Purchase Brands (Lifetime)

Use in segments

You can access purchased brand intervals directly from the Segment Editor. To add these attributes to your segment, To add these attributes to your segment, click Add condition and then Add attribute. Select the Transaction Attributes Extended source, select a purchased brand interval attribute, and then apply a condition.

Available conditions

The following table lists the conditions that are available to these attributes.

Note

These attributes have a Integer data type. All Integer data types share the same set of conditions. Recommended conditions for this attribute are identified with “ More useful” and conditions with more limited use cases are identified with “ Less useful”.

Condition	Description
is	Returns customer records with values that match the number of distinct brands a customer purchased.
is between	More useful Returns customer records with values that are between each of the specified numbers of distinct brands a customer purchased.
is greater than	More useful Returns customer records with values that are greater than the number of distinct brands a customer purchased, not including the specified number of purchases.
is greater than or equal to	More useful Returns customer records with values that are greater than or equal to the number of distinct brands a customer purchased, including the specified number of purchases.
is in list	Returns customer records with values that match the specified number of distinct brands a customer purchased.
is less than	Returns customer records with values that are less than the number of distinct brands a customer purchased, not including the specified number of purchases.
is less than or equal to	Returns customer records with values that are less than or equal to the number of distinct brands a customer purchased, including the specified number of purchases.
is not	Less useful Returns customer records with values that do not match the number of distinct brands a customer purchased.
is not between	Less useful Returns customer records with values that are not between each of the specified numbers of distinct brands a customer purchased.
is not in list	Less useful Returns records with values that do not match the specified number of distinct brands a customer purchased.
is not NULL	Returns customer records that have a value.
is NULL	Returns customer records that do not have a value.