Purchased Brand Intervals

Purchased brand intervals count the number of distinct brands a customer interacted with during the specified time period. Purchased brands are available at the following intervals:

• L30D Purchase Brands (30 days)

• L3M Purchase Brands (3 months)

• L6M Purchase Brands (6 months)

• L12M Purchase Brands (12 months)

• LY12M Purchase Brands (12-to-24 months)

• Lifetime Purchase Brands (Lifetime)

Use in segments

You can access purchased brand intervals directly from the Segment Editor. To add these attributes to your segment, click Add criteria, select the Transaction Attributes Extended table, select a purchased brand interval attribute, and then apply a condition.

Available conditions

The following table lists the conditions that are available to these attributes.

Note

These attributes have a Integer data type. All Integer data types share the same set of conditions. Recommended conditions for these attributes are identified with “ Recommended” and conditions with more limited use cases are identified with “ Not recommended”.

Condition	Description
is	is returns customer records with values that match the number of distinct brands a customer purchased.
is between	Recommended is between returns customer records with values that are between each of the specified numbers of distinct brands a customer purchased.
is greater than	Recommended is greater than returns customer records with values that are greater than the number of distinct brands a customer purchased, not including the specified number of purchases.
is greater than or equal to	Recommended is greater than or equal to returns customer records with values that are greater than or equal to the number of distinct brands a customer purchased, including the specified number of purchases.
is in list	is in list returns customer records with values that match the specified number of distinct brands a customer purchased.
is less than	is less than returns customer records with values that are less than the number of distinct brands a customer purchased, not including the specified number of purchases.
is less than or equal to	is less than or equal to returns customer records with values that are less than or equal to the number of distinct brands a customer purchased, including the specified number of purchases.
is not	Not recommended is not returns customer records with values that do not match the number of distinct brands a customer purchased.
is not between	Not recommended is not between returns customer records with values that are not between each of the specified numbers of distinct brands a customer purchased.
is not in list	Not recommended is not in list returns records with values that do not match the specified number of distinct brands a customer purchased.
is not NULL	is not NULL returns customer records that have a value.
is NULL	is NULL returns customer records that do not have a value.