Send audiences to Amazon S3

Amazon Simple Storage Service (Amazon S3) stores customer data files of any size in any file formats.

This topic describes the steps that are required to configure campaigns to send email address, phone numbers, and other profile attributes to Amazon S3.

Note

Ask your DataGrid Operator or your Amperity representative for help configuring Amazon S3 as a destination to which you can send campaigns for customer activation.

Build a segment

Use the Segment Editor to build any audience using a series of drop-downs and picklists.

As you define the attribute profile for an audience be sure to refresh segment insights to see how many customers match your audience and to see how much value they bring to your business.

When the segment is ready, activate it, and then use it use it in a campaign to send to your preferred destinations for customer activation.

Which attributes should you use?

You can use any attribute that is in your customer 360 database to define your audience.

When the list of customers who belong to this audience is sent to Amazon S3 as part of a campaign you will be required to choose specific attributes to send.

Amazon S3 supports the following attributes: email address, phone numbers, and other profile attributes.

Add to a campaign

Use the campaign editor to configure Amperity to send data to Amazon S3. Add a segment, define exclusions and sub-audiences, and then define the audiences that will be sent to Amazon S3.

To add Amazon S3 to a campaign

	Open the Campaign Editor. This is available from the Campaigns page. Click the Create campaign button in the top right corner of the page.
	Assign Amazon S3 as a destination for at least one treatment group. Note You may need to edit the attributes for the sub-audience to ensure Amperity is sending the right data to Amazon S3.
	Click Edit attributes to review the attributes that Amperity will send to Amazon S3. You must select the set of attributes that are sent to Amazon S3. Review your downstream requirements, open the Edits attributes page, and then select the attributes you want to send to Amazon S3 for this campaign. Amperity pre-selects the list of attributes that may be sent to Amazon S3. The Edit attributes page for Amazon S3 is similar to: Note The Merged Customers table is the default table from which data is sent to Amazon S3, even though segments are often built against the Customer 360 table. This is by design. The Merged Customers table is the underlying table for customer profile data and is the source for all customer profile data that exists within the Customer 360 table.

Configure default attributes

Each unique destination that is configured to send data to Amazon S3 may be configured to have a set of default attributes that will sent to Amazon S3 every time this destination is associated with a treatment group in an active campaign.

Default attributes may be configured for a destination by clicking the Default attributes link next to the Create campaign button on the Campaigns page.

The source table is set to Merged Customers for most attributes. Your brand may configure each attribute to be pulled from the source table that best represents how your brand wants to use the attribute in Amazon S3.

Amazon S3 has the following requirements for attributes.

Source attribute	Destination attribute
amperity_id	amperity_id
email	email
given_name	given_name
surname	surname
address	address
address2	address2
state	state
city	city
postal	postal
country	country