First purchase

First purchase returns a list of customers who made their first purchase during your chosen date range. For example, return all customers whose first purchase was during the previous 12 months:

After you specify a date range you may apply filters to associate first purchases with specific products, brands, channels, and stores. For example, return all customers who purchased a blue shirt from your website.

What are purchase behaviors?

Purchase behaviors are a feature of Amperity that are built on top of standard output for transactions (purchases and items). Purchase behaviors require standardized product catalog field names to be present in your standard output for transactions.

Use purchase behaviors in segments to return a list of customers, and then filter that list of customers by any combination of brand, channel, individual items in your product catalog, and store.

Purchase behaviors are available for first purchase, has not purchased, has purchased, most frequent order, repeat purchase, and total value of orders.

How first purchase works

First purchase represents a common approach people use when they build segments: find all of my customers who made their first purchase in the past N days, months, or years, and then associate that list of customers to your products and brands.

First purchase is a compound attribute, which means that it’s built from a combination of attributes that already exist in your data, and then appears as a single attribute that you can choose from the Segment Editor.

With this attribute, you can focus less on SQL and more on finding answers that align to your marketing goals and strategies. Purchase behavior attributes simplify the number of steps that are required to associate a list of customers to your products, stores, channels, and brands.

Tip

For more information about how First purchase works, including an explanation of the SQL that runs behind the Segment Editor, review the First purchase topic in the Amperity A-Z reference.

Use first purchase in a segment

You can add the First purchase purchase behavior to a segment from the Segment Editor. Click Add condition, choose Purchase behaviors, and then select First purchase.

After the First purchase purchase behavior attribute has been added, select an operator, and then finish defining the conditions for how this attribute should be applied to the segment.

Available conditions

The following table lists the operators that are available to this attribute.

Note

Recommended operators for this attribute are identified with “ More useful” and operators with more limited use cases are identified with “ Less useful”.

Condition	Description
was after	More useful Returns a list of customers whose first purchases were after the specified time window.
was before	More useful Returns a list of customers whose first purchases were before the specified time window.
was between	More useful Returns a list of customers whose first purchases were between two specified time windows.
was not between	Less useful Returns a list of customers whose first purchases were not between two specified time windows.
was not on	Less useful Returns a list of customers whose first purchases were not on the specified time.
was on	Returns a list of customers whose first purchases were on the specified time.

Filter attributes

A filter attribute is a standard column that is output by Amperity and is available from the Unified Itemized Transactions table. When a filter attribute is associated with a purchase behavior attribute, you may use them to filter the results by specific items in your product catalog, such as by brand, by channel, by store, or by specific details about the items in your product catalog, such as color, SKU, and so on. The list of filter attributes that will be available for product catalogs depends on their availability within your Unified Itemized Transactions table.