About AmpIQ¶

Tools for marketers¶

1. Segments 2. Campaigns 3. Destinations

Define audiences¶

Audience examples: High-value multichannel customers New high-value customers Lapsing customers Top 20% revenue during previous year New website customers Early repeat buyers One and done
Profile attributes: Addresses Birthdates Email addresses Gender Names Phone numbers
Orders and items attributes: Average number of items Average order values Average price intervals Brand purchase intervals Brands purchased Cancelled quantities Cancelled revenue Preferred channels Channel purchases, intervals Channels purchased Costs Currency Days since latest order Digital channels Discount amounts Discount percents Early repeat purchaser? First-to-latest order First-to-second order Is cancelled? Is returned? Largest order values List prices Multi-brand purchases Multi-channel purchases One and done? Order datetimes Order frequency intervals Order IDs Order shipping amounts Payment methods Preferred brands Preferred stores, intervals Product catalogs Profit amounts Quantities Repeat orders within 365 days? Returned quantities Returned revenue Revenue Revenue, intervals RFM Store IDs Store visits, intervals Subtotals Sum of item discounts Tax amounts Total discount amounts Total items Total items, intervals
Predictive analytics attributes: Audience sizes Customer ranking Predicted average order revenue Predicted CLV Predicted lifecycle status Predicted order frequency Predicted transactions Predicted value tiers
Purchase behaviors: First orders Has not purchased Has purchased Most frequent orders Repeat orders Total value of orders

Standard output

Common scenarios¶

Churn prevention Customer lifetime value Direct mail One-time buyers People-based measurement Recommended audiences RFM

Build segments¶

About segments About the Segments page How segments work Segment names Attributes Purchase behaviors Segment insights Databases and tables AND vs. OR SQL editor Segment overview

Configure campaigns¶

About campaigns About the Campaigns page How campaigns work One-time campaigns Recurring campaigns Multi-channel Attributes Audiences Control groups Destinations Exclusion lists Treatment groups Sub-audiences Timing and launch dates Email notifications

Apply predictive analytics¶

Churn prevention Customer lifetime value