About Amperity¶

Tools for marketers¶

1. Segments 2. Campaigns 3. Destinations

Define audiences¶

Audience examples: High-value multichannel customers New high-value customers Lapsing customers Top 20% revenue during previous year New website customers Early repeat buyers One and done
Profile attributes: Addresses Birthdates Email addresses Gender Names Phone numbers
Orders and items attributes: Average number of items Average order values Average price intervals Brand purchase intervals Brands purchased canceled quantities canceled revenue Preferred channels Channel purchases, intervals Channels purchased Costs Currency Days since latest order Digital channels Discount amounts Discount percents Early repeat purchaser? First-to-latest order First-to-second order Is canceled? Is returned? Largest order values List prices Multi-brand purchases Multi-channel purchases One and done? Order datetimes Order frequency intervals Order IDs Order shipping amounts Payment methods Preferred brands Preferred stores, intervals Product catalogs Profit amounts Quantities Repeat orders within 365 days? Returned quantities Returned revenue Revenue Revenue, intervals RFM Store IDs Store visits, intervals Subtotals Sum of item discounts Tax amounts Total discount amounts Total items Total items, intervals
Predictive analytics attributes: Audience sizes Customer ranking Predicted average order revenue Predicted CLV Predicted lifecycle status Predicted order frequency Predicted transactions Predicted value tiers
Purchase behaviors: First orders Has not purchased Has purchased Most frequent orders Repeat orders Total value of orders

Standard output

Common scenarios¶

Churn prevention Direct mail One-time buyers People-based measurement Recommended audiences RFM Paid media Offline

Build segments¶

About segments About the Segments page Segment tabs Summary tab Breakdown tab Compare tab Customers tab How segments work Segment names Inclusions and exclusions Attributes Customer lists Purchase behaviors Segment insights AND vs. OR How AND and OR work Databases and tables SQL editor

Configure campaigns¶

About campaigns About the Campaigns page How campaigns work One-time campaigns Recurring campaigns Multi-channel Attributes Audiences Control groups Destinations Exclusion lists Treatment groups Sub-audiences Timing and launch dates Email notifications

Send offline events¶

Send offline events to Criteo Send offline events to Meta Ads Manager Send offline conversions to Pinterest Send offline conversions to Snapchat Send offline events to The Trade Desk Send offline events to TikTok Ads Manager

Apply predictive analytics¶

Churn prevention Predicted customer lifetime value Event propensity