About Amperity

Tools for marketers

1. Segments ● 2. Campaigns ● 3. Destinations

Define audiences

Audience examples

High-value multichannel customers ● New high-value customers ● Lapsing customers ● Top 20% revenue during previous year ● New website customers ● Early repeat buyers ● One and done

Profile attributes

Addresses ● Birthdates ● Email addresses ● Gender ● Names ● Phone numbers

Orders and items attributes

Average number of items ● Average order values ● Average price intervals ● Brand purchase intervals ● Brands purchased ● canceled quantities ● canceled revenue ● Preferred channels ● Channel purchases, intervals ● Channels purchased ● Costs ● Currency ● Days since latest order ● Digital channels ● Discount amounts ● Discount percents ● Early repeat purchaser? ● First-to-latest order ● First-to-second order ● Is canceled? ● Is returned? ● Largest order values ● List prices ● Multi-brand purchases ● Multichannel purchases One and done? ● Order datetimes ● Order frequency intervals ● Order IDs ● Order shipping amounts ● Payment methods ● Preferred brands ● Preferred stores, intervals ● Product catalogs ● Profit amounts ● Quantities ● Repeat orders within 365 days? ● Returned quantities ● Returned revenue ● Revenue ● Revenue, intervals ● RFM ● Store IDs ● Store visits, intervals ● Subtotals ● Sum of item discounts ● Tax amounts ● Total discount amounts ● Total items ● Total items, intervals

Predictive analytics attributes

Audience sizes ● Customer ranking ● Predicted average order revenue ● Predicted CLV ● Predicted lifecycle status ● Predicted order frequency ● Predicted transactions ● Predicted value tiers

Purchase behaviors

First purchases ● Has not purchased ● Has purchased ● Most frequent orders ● Repeat purchases ● Total value of orders

Standard output

Common scenarios

Churn prevention ● Direct mail ● One-time buyers ● People-based measurement ● Recommended audiences ● RFM ● Paid media ● Offline

Build segments

About segments ● About the Segments page ● Segment tabs ● Summary tab ● Breakdown tab ● Compare tab ● Customers tab ● How segments work ● Segment names ● Inclusions and exclusions ● Attributes ● Customer lists ● Purchase behaviors ● Segment insights ● AND vs. OR ● How AND and OR work ● Databases and tables ● SQL editor

Configure campaigns

About campaigns About the Campaigns page ● How campaigns work ● One-time campaigns ● Recurring campaigns ● Multichannel ● Attributes ● Audiences ● Control groups ● Destinations ● Exclusion lists ● Treatment groups ● Sub-audiences ● Timing and launch dates ● Email notifications

Choose destinations

Active Campaign ● Adobe Marketo ● Amazon S3 ● Attentive Mobile ● Azure Blob Storage ● Bing Ads ● Braze ● Cheetah Digital ● Cordial ● Criteo ● DV360 ● Facebook ● Facebook Messenger ● Gmail ● Google Ads ● Google Cloud Storage ● Google Search ● Google Shopping ● HubSpot ● Instagram ● Klaviyo ● Listrak ● LiveRamp ● Meta Ads Manager ● Microsoft Ads ● Neustar ● Oracle Eloqua ● Pinterest ● Sailthru ● Salesforce Marketing Cloud ● SFTP ● Snapchat ● The Trade Desk ● TikTok Ads ● Walmart DSP ● WhatsApp ● Yahoo DSP ● YouTube ● XBox

Send offline events

Send offline events to Criteo ● Send offline events to Google Enhanced Conversions ● Send offline events to Meta Ads Manager ● Send offline conversions to Pinterest ● Send offline conversions to Snapchat ● Send offline events to The Trade Desk ● Send offline events to TikTok Ads Manager

Apply predictive analytics

Churn prevention ● Predicted customer lifetime value ● Event propensity